Odyssey Interactive Officially Launches its Online Digital Yearbook Publishing System at www.MyYearbookBuilder.com

New Milford, Connecticut (July 1, 2009) – Odyssey Interactive, the nation’s leading producer of digital yearbooks for high school and other institutions, is excited to announce the launch of our flagship product MyYearbookBuilder available at www.MyYearbookBuilder.com.  The new website is intended to host our online, electronic yearbook publishing system and afford easy access for all users.

“Not only is this an exciting time for all of our employees and also a tremendous accomplishment, it’s a game changer,” said Joseph Durdock, Founder and Chief Executive at Odyssey Interactive.

MyYearbookBuilder.com is an online, electronic yearbook publishing system that integrates all facets of the yearbook creative development and production process.  It’s a powerful tool that provides a centralized point of entry for yearbook content collection, organization and management, which includes photographs, audio, video and type-written text.  The end result is a unique eYearbook that contains self-expression, artistic design, sophisticated technology and rich, interactive experiences.

Traditional paper yearbooks, from elementary school through college, are an estimated $500 million-a-year industry in the United States.  However, this industry has been in steady decline due to escalating publishing costs and documented evidence showing that paper yearbooks fight to stay relevant in the Facebook era.

Yet, overall interest in yearbooks and preserving memories remains as important today as it was 20 or 40 years ago; the problems facing yearbooks are economics and the inevitable transition to digital technology.  Kids grow up keeping in touch online for free, posting photos and messages on Facebook or MySpace pages, and students identify more with their own “community” of friends rather than the entire school.  However, these popular social-networking sites lack the organization and structure of the traditional yearbook and remain an inadequate substitute at the end of the school year.

 “For the past century, student yearbooks have been limited by the paper on which they’re printed; in today’s digital world, the skies the limit.  MyYearbookBuilder is the revolution that yearbook producers have been waiting for,” said Mr. Durdock.

All parts of the traditional yearbook have been preserved in the MyYearbookBuilder.com publishing system including the ability to sign viaeSignatures, and students can also sell advertisements in the form of eYearbook banner ads.  So, the difference is simple – MyYearbookBuilder provides more yearbook for less price.  The MyYearbookBuilder solution incorporates more color, more pictures, more personalization, and more self-expression, more profit for fundraising and allows more days for collecting yearbook content, which are all limitations of the traditional paper yearbook.

“MyYearbookBuilder is the perfect marriage between the traditional paper yearbook and online social-networking sites like Facebook, which offer self-expression and individualism,” said Andrew Edwards, Vice President of Marketing and Business Development.

For further information, please contact Mr. John McClane.

About Odyssey Interactive

Odyssey Interactive, L.L.C. is a frontier, multimedia publishing company specializing in the development of custom digital solutions for archiving high school audio, video and photographs into interactive electronic yearbooks.

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